Dedicated to continuous improvement, Al-Futtaim Training Centre is in the process of rebranding and refurbishing its training facilities in partnership with Al-Futtaim's diverse brands. The move will set standards of excellence, ensuring that Al-Futtaim's human resources skills are on a par with international levels. This initiative will not only spread awareness to employees who regularly visit the centre for internal programmes, it also promotes Al-Futtaim brands to the thousands of external clients who use centre as well..

The Second phase of the rebranding has been implemented for Al-Futtaim's Electronics brands: Plug ins and Watches and Jewellery, whose allocated training rooms were inaugurated by Thomas Dotzek, Senior GM - AFWJ, Brett Preston, GM - Group Learning and Development, Probir Mukherjee – MD Electronics, Charles Awad - Sr. General Manager/ Head of Marketing & Corporate Communication, GMASCO, Majd Syed, HR Manager EET and Dawn Seckinger, Operations Manager - Group Learning and Development.